EoFY Sales – are you getting the right bargains

pashmina scarf

‘Sale’ is the magic four letter word that leaves us salivating for more. We love to splurge at the EoFY sales, picking up clothes, shoes and bags with the speed of lightning. We brave long queues in front of trial rooms and shrug off the indifference of shop assistants. But is it worth it? How do we get real value out of the EoFY sales?

Since the economic downturn, sales have become a dime a dozen. Retailers are trying to squeeze the last dollar out of a customer’s pocket. EoFY sales have lost much of their sheen. Nonetheless, it is a good time to buy, as most stores like to minimise inventory before tax time.

How do you shop savvy at the EoFY sales:

EOFY SALES Buyer beware:

Make a list of things you need and stick to the list. Inspect the goods at the point of sale. Unscrupulous sellers use sales to bump off defective pieces. It is illegal for retailers to sell defective goods unless stated at the point of sale.

Know your rights:

Most shops put a ‘no refunds, no exchange disclaimer’ on sale items. In reality, the same refund policy should apply to sale items as full priced ones. Do not shop at stores that put up notices like ‘no refund, no exchange on sale items’. Shop at Deidaa or like-minded stores who offer ‘no questions asked’ refund, even on sale items.

Avoid herd mentality:

Do not be a fashion victim and jump into the fray. Ask yourself three questions. Do you need it? Does it suit you? Will you wear it? Do you need half a dozen cheap t- shirts that will end up in a clothing bin – unused or should you invest in a few key pieces?

Get a shopping buddy:

Do not shop alone. Hire a personal shopper. At the very least, take a friend, sister or daughter who can give you an informed opinion.

Do not shop on an empty stomach:

It is a time – honoured fact that an empty stomach has a nefarious connection with shopping disasters.

Do not shop when angry or upset:

Retail therapy is like chocolates. It has the ‘feel good factor’. If you are having an emotional downturn, chances are, you will do binge shopping.

Do not shop in a hurry:

Take time to try on garments and footwear.  The right fit is critical to garments and footwear. If a garment is too tight or too short or the fabric is not comfortable next to skin, it is not a good buy. Shoes that look good in the store may end up giving you blisters, bruises and broken ankles.
Be relaxed while shopping at the EoFY sales. Enjoy the experience. Take a break at mid – day. Have lunch with your BFF. Who knows, at the end of the day, you may have unearthed a few hidden gems.

Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline, #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on instagram @deidaafashiononline.

Read more

Deidaa reviews Vincent Van Gogh and the Seasons

designer silk scarf australia silk scarf sunburst

‘The sadness will last forever’ – these were the famous last words of Dutch painter Vincent Van Gogh. One of the most influential figures in the history of Western art, fame eluded Van Gogh in his lifetime.

The exhibition at the National Gallery of Victoria shows four seasons. It explores Van Gogh’s interpretation of nature in different seasons. This is the largest collection of Van Gogh’s paintings ever exhibited in Australia.

In 10 years, Vincent Van Gogh produced landscapes, still lifes, portraits and self-portraits. For Van Gogh, the connection between nature and art was inextricable. Vivid colour and nature inspired him. Van Gogh said, ‘… in… nature, in trees for instance, I see expression and a soul, as it were.’ He painted landscapes, seasonal harvests, local landmarks and wheat fields. Floral bouquets and seasonal produce like potatoes, apples and pumpkins inspired Van Gogh. He used yellows, purples and ultramarines. Deidaa takes a leaf out of Van Gogh’s aesthetic and draws from local cultures, people and nature. Deidaa’s 2017 range of kaftans and floral scarves celebrate local flora and fauna.

Van Gogh was an avid collector of Japanese woodblock prints. His robust use of colours and patterns derived from Japonism. Japonism is Japanese influence on European art, architecture and the arts. Van Gogh’s passion for Japonism was best illustrated in his paintings of trees in full bloom in spring. The orient has left a deep impression on Deidaa. Deidaa incorporates Japanese motifs like the butterfly in her cotton scarves. Chrysanthemums adorn her silk scarves.

Van Gogh painted flowers – roses, irises, lilacs and sunflowers. His paintings of flowers were a tribute to the language of colour and to Japanese woodcuts. Deidaa celebrates colour in every form. Vivid red poppies adorn Deidaa’s cotton scarves. Cheerful daisies bloom all over Deidaa’s floral maxi dresses. Deidaa’s scarlet rose and damask rose printed silk scarves are acclaimed bestsellers.

Van Gogh painted portraits to capture emotions and character of his subjects. His self-portraits were introspective, often reflective of his physical and mental state. Deidaa’s creative outcomes are reflective of introspection and self-reflection.

Vincent Van Gogh died a failed man, but his legacy continues to live. Several of his paintings have sold for over $100 million. His life epitomises the melancholia of an artist plagued by delusion and psychosis.

Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline, #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop. For more photos from Van Gogh and the Four Seasons Exhibition, National Gallery of Victoria,  follow Deidaa at http://www.facebook.com/deidaafashiononline or on instagram @deidaafashiononline.

Read more


Fashion Trend Winter 2017 – Are You Getting It Right?

scarf woollen lace insert

Fashion trends are like migratory birds – they come and go. Instead of being intimidated by trends or becoming trend addicts, we should bend the trends to suit our lifestyles, preferences and body shapes.

What are the fashion trends we can play with in Winter 2017?

Fashion trend winter 2017 tickled pink

Did you love fairy floss as a little girl? Well then, Winter 2017 is your season. Not just fairy floss but the entire pink palette – baby pink, coral, fuchsia, old rose – is ruling this season. Are you one of those who hide beneath layers of blacks and greys every winter? Liven up your winter wardrobe this year with a pink pashmina. Infuse new life into your slightly jaded LBD with a statement pink handbeaded clutch.

Get crafty:

Ever since Gucci put artisanal embroidery on bags and shoes, everything has gone crafty. Embroidery this season is rough and textured. It is a melange of bits and pieces patched together.

Unleash the wild side:

Anything animal is on trend. The tables have turned. From leopard printed scarves to zebra striped clutch bags, the animal kingdom is ruling mankind.

Go vintage:

Get ready for some old world Hollywood charm. Lace, velvet and faux fur abound. I am sceptical about how many of us can carry velvet clothes head to toe, but most of us can get our fashion quotient right with a black velour clutch bag encrusted with diamantes’.

Stay ruffled:

Ruffles and layers are making waves this season. Wear feminine blouses with ruffled and fluted sleeves. Pair them with frothy lace skirts in pink tones.

Mix the mismatched:

Think outside the box this season. Push the boundaries and bend the rules.  Wear socks over tights, oversized puffas and bomber jackets over slip dresses and head scarves with caps.

If pink is not your poison, opt for greenery, fire engine red, canary yellow and deep purple.

Need help with fashion trend winter 2017? SOS Deidaa and a Deidaa angel will come to your rescue.  Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline, #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop. For more fashion tips and photos, follow Deidaa at http://www.facebook.com/deidaafashiononline or on instagram @deidaafashiononline.

Read more



Cannes Film Festival 2017 – Bollywood Babes Sizzle

Cobalt Blue Silk Dress

Cannes Film Festival 2017 is the hottest event on the social calendar, south of France. Cannes Film Festival is as much about red carpet fashion as it is about cinema. Distinct from the Met Museum Gala’s avant garde aura, the red carpet at Cannes combines elegance with glamour.

The 5 hottest trends to emerge from the Cannes Film Festival 2017 are as follows:

Cannes Film Festival 2017 Slashed Hems:

Bare legs became a red carpet sensation at Cannes 2017. Supermodel Bella Hadid in an Alexander Vaulthier gown and social media sensation Emily Ratajkowski in an oyster pink slit dress bared their impeccably toned legs with aplomb . Uma Thurman was statuesque in a pale pink sculpted dress with a high slit. Bollywood star Deepika Padukone made her first major appearance at Cannes dressed in an emerald green off shoulder dress offering a sneak peek of her never ending limbs. But it was 70 year old Susan Sarandon who proved that age is no bar to a flash of exposed leg.

Bollywood rules:

Bollywood diva Aishwarya Rai was the toast of papparazzi in a Cinderellaesque powder blue hand beaded gown created by Phillipino designer Michael Cinco. She followed it up with a ruffled Ralph and Russo gown. For her maiden appearance at Cannes, as the newly recruited brand ambassador of L’oreal cosmetics, Deepika Padukone wore an emerald green Brandon Maxwell sheath with thigh high slits. The clean, no fuss look was highlighted with peacock eyes and diamond ear cuffs. Looking for Bollywood inspired fashion? Your search ends at Deidaa. Shop at Deidaa for designer silk scarves, maxi dresses, digital printed kaftan dresses, handmade beaded clutch bags and more.

Champagne flows:

Champagne flowed physically and metaphorically as the stars made a big switch from the flamboyant to the subtle. Emily Ratajkowski, Uma Thurman and Bella Hadid showed off cleavage baring corsetry and figure hugging silhouettes in champagne and nude colours. Elle Fanning wore a Vivienne Westwood off shoulder gown scribbled with signature Westwood motifs.

Colour my world with cobalt blue and vivid red:

Winnie Harlow’s cobalt blue Zuhair Murad dress provided the perfect foil to the neutrals and shell pinks as did Julian Moore’s burgundy lace halter gown. In her alternate Cannes avatar, Bella Hadid wore a quilted red dress with a necklace from Bulgari’s iconic serpenti range. Harley Baldwin’s cobalt blue peplum dress with a deep cleavage added to the colour quotient.

Embroidery and beading hold their own:

If you are talking glamour, you can’t go beyond beading and embroidery. Princess of Venice and French actress Clotilde Courau did full justice to her royal lineage, dressed in a pale pink Elie Saab gown with a beaded bodice. Eva Herzigova added glamour to the red carpet, dressed in an opulent metallic Roberto Cavalli couture gown. Jessica Chastain wore an Alexander McQueen dress with an embroidered torso. Chris Lee in a cheong sam inspired dress spangle with embroidered tigers and Jessica Chastain in a beaded mini dress with floor length fringed tassels kept the handmade banner flying.

Craving a dash of red carpet glamour? Deidaa’s cobalt blue silk dress accessorised with one of Deidaa’s exquisitely handcrafted clutch bags  can unleash the diva in you!

Contact Deidaa for more styling advice. Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline,  #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop. For more Cannes Film Festival photos, follow Deidaa at http://www.facebook.com/deidaafashiononline or on instagram @deidaafashiononline.

Read more

Are you running out of gift ideas this Mother’s Day?

lace wool scarf

The countdown has begun. It is barely a week before Mother’s Day. Are you running out of gift ideas this Mother’s Day? To make matters worse, you are time poor and on a budget. Do not leave Mother’s Day planning till the end. Last minute gift shopping can be a recipe for disaster. You may end up picking up the wrong colour or a size too small, or something that does not suit your mother’s style.

Most mums do not look for expensive gifts or elaborate rituals. They look for thought and action that reflect how well you know them and care for them. How well do you know your mum? Is she a traveler or a crafter? Does she have green fingers? Is she a domestic goddess? Does she belong to the pearls and twin set club or is she the ’70s wild child?

There are several options. If your mum has roving feet, put current travel catalogues in one of  Deidaa’s colourful canvas tote bags and place it next to her favourite armchair. A bone china tea service and some sachets of her favourite cuppa may add to the ambience. I will let you into a little secret – a little bird told me I am getting a box of Harrods Earl Grey tea this Mother’s Day!

A haute mum will appreciate a ‘Breakfast at Tiffany’s theme with a concoction of Chantilly lace wool scarves, pearl strands, blue china and soy candle.

A mum who loves a bit of retail therapy will love an improptu shopping spree wrapped up with coffee and macaroons at her favourite cafe’.

Every mum will appreciate a handmade coupon book of household chores which she can encash for some ‘me time’

At the end of the day, most mums would like to spend quality time with those they have brought into this world and/or nurtured.

Don’t have your mum with you any more? Do not despair. Shower your love on a mother figure who has inspired you or made a difference to your life or even the friendly elderly neighbour who makes it point to stop and say hello every morning. My mother – Deidaa of Deidaafashiononline – succumbed to an incurable illness prematurely. She was generous to a fault and I try to live up to her giving spirit by spreading a little bit of cheer every Mother’s Day.

Got some tips of your own this Mother’s Day? Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline,  #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop. For more Mother’s Day photos,  follow Deidaa at http://www.facebook.com/deidaafashiononline or on instagram @deidaafashiononline.

Read more