Sustainable Fashion – How Deidaa Protects the Environment

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Sustainable fashion – the phrase is much used and abused. What does Deidaa understand by sustainable fashion and how does she embrace it?

‘Sustainability’ is a generic word for preserving natural resources for future generations. Fashionability and sustainability have an inherent conflict. Fashion is one of nature’s worst offenders. Discarded clothes are choking our landfills. Carcinogenic dyes used in textile factories are polluting our waterways. Man-made fibres and fast fashion are escalating carbon footprints to draconian heights.

We, the flag bearers of rag trade, owe it to the wider community to make fashion sustainable. To be sustainable, all we have to do is to take a few simple steps.

SUSTAINABLE FASHION – Use organic fibres:

Fibres like bamboo, viscose and organic cotton are not free of controversy. They, nonetheless, use less water, pesticides and fertilisers. They are superior to cotton and most man-made fibres. Deidaa will unveil its range of athleisure garments very soon. Eco fibres form the basis of this range.  Deidaa works with weavers of peace silk. Peace silk is suitable for vegetarians and vegans. It sustains the forests and communities.

Embrace classic styles:

Stay away from fads. Design clothes that are on trend from season to season. Deidaa’s kaftans are examples of a classic style that seldom goes out of fashion. They suit all women, irrespective of size, ethnicity or location. Kaftans are versatile and can serve as casual or formal wear.

Minimize sewing:

Garments that need less sewing minimise the use of electricity and curtail waste. Opt for reversible scarves, clutch bags with side slings, clothes with different functionalities.

Recycle waste:

Use shreds and off-cuts. Deidaa’s packaging is made of recycled paper. Fabric shreds and offcuts from Deidaa’s factories re – emerge as recycled paper gift wraps and bags. Deidaa uses this paper to offer free gift wrapping to customers on request.

Foster communities:

Sustainability is not only about the environment. It is about communities as well. Incorporate artisan input in your clothes, scarves and bags. Handcrafting translates into a livelihood for the artisans. It saves communities and crafts. Deidaa has, since long, worked with artisan communities in Asia and Polynesia.

Adopt fair work practices:

Work with partners who practise fair work. Ensure the workers receive decent wages and have reasonable working hours and conditions. Ask for certification from fair work agencies like SEDEX. These agencies have stringent criteria for certification. Deidaa’s factories are GOTS and SEDEX certified. You can rest assured you are not supporting a sweatshop when you buy from Deidaa.

Have your say on sustainable fashion. Post comments on deidaablog or at http://www.facebook.com/deidaafashiononline.  #regram @deidaafashiononline, tag #deidaafashionline. Each post or comment earns a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on Instagram @deidaafashiononline.
 

 

Melbourne Fashion Week 2017 – Deidaareview

designer silk scarf australia silk scarf sunburst
As the spotlights switch off, what trends emerge from Melbourne Fashion Week 2017?
 

Melbourne Fashion week 2017 In full bloom

 
At Melbourne Fashion Week 2017, florals ruled the runways. Bold flowers in vivid colours complemented demure floral sprays in primrose. Deidaa’s floral maxi dresses, adorned with poppies and daisies, resonate with this theme.

In sync with nature

 
Tropical themes influenced the prints, silhouettes and embellishments on playsuits and dresses. Cockatoos and Macaws
nestled amidst hibiscus and frangipani. Designers at the Global Indigenous Runway excelled in this. They gave a contemporary twist to raffia dresses, woven corsets and face masks. Deidaa has a close affinity with the Pacific nations. The tropical theme is close to Deidaa’s heart. Deidaa’s digital tropical printed kaftan and hibiscus silk scarf are best sellers.
 

All stitched up

 
Cow girl embroidery adorned sheer frocks, playsuits, midi and maxi dresses. Deidaa works with master embroiderers. Deidaa’s beaded clutch bags are an ode to beaders and embroiderers.
 

Over the rainbow

 
For once, the Spring – Summer runway felt like spring. Fire engine reds, hot pinks, yellows and tangerines took precedence over winter colours. Deidaa celebrates colour in all its manifestations. Deidaa’s Australia scarves celebrate the colour of Australian flora and fauna.
 

Borrow stripes from drapes and awnings

 
Bold stripes from the furnishing department reinforced the resort look. Preppy black and white stripes were cheek by jowl with curtain and awning stripes. Deidaa’s kaftan dress, with bold black and white stripes, incorporates this trend.

Sparkle in silver

 
Metallics are not going away. Silver bomber jackets and dresses paired up with understated skirts and blazers. Do you yearn for the metallic look but will not wear metallic all over? Deidaa’s beaded clutch bags in gold and silver tones can add the metallic quotient.
 

Swinging sixties

 
Frills and ruffles were everywhere. Red dresses with tiered ruffles, palazzos and culottes, playful tops showed up everywhere. Deidaa’s ruffled lace skirt is a fine example of this.
 

Embrace diversity

 
This show was inclusive. It catered to women of all sizes. Models belonged to different ethnicities, age groups and genders. Deidaa applauds fashion week for doing this. Deidaa upholds diversity. Deidaa caters to women of all sizes, ethnicities and preferences.
 
Melbourne Fashion Week 2017 was by far the most eclectic show. It showcased new talent alongside veterans like Carla Zampatti.
Want a sneak peek into a ringside view of the Melbourne Fashion Week, 2017? Visit http://www.facebook.com/deidaafashiononline
or follow @deidaafashiononline on Instagram.
Post comments on deidaablog or at http://www.facebook.com/deidaafashiononline.  #regram @deidaafashiononline, tag #deidaafashionline. Each post or comment earns a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on Instagram @deidaafashiononline.
 
 
 
 
 
 

Christian Dior and Deidaa The Love Affair Continues

australian made racewear hat marbledhat
In the post World War 2 era, there was an overwhelming yearning for security and conformity. Men emerged as the primary breadwinners. Women were mothers, wives, and homemakers. In spite of criticism, feminine silhouettes resurfaced. Corsets and crinolines re-emerged. Christian Dior was a low profile freelancer for Elsa Schiaparelli and Balenciaga. He seized the opportunity and created the now famous ‘New Look’. ‘New Look’ dresses had nipped waist lines, sloping shoulders, and full skirts.
 
‘I designed clothes for flower like women’, said Dior. He inherited a love of gardening from his mother. Blossoming flowers inspired his Corolle (ring of petals) collection. Deidaa takes a leaf out of Dior’s book. Local flora and fauna inspire Deidaa’s collection of Australia silk scarves and floral maxi dresses.
 
An aspiring architect turned diplomat, Dior had a penchant for form and shape. He achieved the structural quality with layers of heavy boning, padding, and corset. Deidaa’s kaftans and silk dresses are free flowing. Deidaa embraces the structured quality in beaded clutch bags and minaudieres.
 
In ten short years, Dior became one of the most beloved couturiers of the world. He produced 70 collections in ten years. He died of a hear attack in 1957. Yves Saint Laurent took up the mantle of Dior after Christian Dior. In his later life, YSL developed his own aesthetic. Yet YSL inherited his love of couture and drama from his mentor. He acknowledged, ‘working with Dior was a miracle for me. My admiration knew no bounds. He has created a fashion house that was unique…. He was an extraordinary master, who taught me the fundamentals of my art. I owe a large part of my life to him… I will never forget the years spent by his side. Like Dior, Deidaa continues to nurture and mentor emerging designers.
 
Jacques Fath created similar silhouettes with a nipped waist, full skirt, and sloping shoulders. In later years, Vivienne Westwood and Gareth Pugh abstracted the Dior silhouette. Alexander Mcqueen used symbols and silhouettes from Dior.
 
John Galliano became the design director of Dior in 1996. His first collection for Dior coincided with the 50th anniversary of the House of Dior. Galliano rejuvenated the luxury brand.
 
Raf Simons followed Galliano. Simons gave Dior’s classic legacy a contemporary edge. He had a stellar collaboration with visual artist Sterling Ruby for Dior.
The Dior legacy continues, in the sculpted dresses, in the Lady Dior bags, in the signature perfumes, Poison and Miss Dior. Watch this space for a full review of The House of Dior: Seventy Years of Haute Couture exhibition at the National Gallery of Victoria.
Post comments on deidaablog or at http://www.facebook.com/deidaafashiononline.  #regram @deidaafashiononline, tag #deidaafashionline. Each post or comment earns a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on Instagram @deidaafashiononline.
Thank you milliner and member of #deidaateam, Valentina Dobric for the beautiful photograph of the hat.

How to wear the colours right in 2017-18 Deidaatip

pashmina scarf red
As mentioned, I use the Australian Cherry tree in my front yard as my weather meter. When it begins to shed leaves, I know it is time to air my scarves. When it sprouts the first few blossoms, I can tell spring is around the corner. The first few flowers have bloomed on the Cherry tree. I know the time has come to ponder upon how to wear the colours right in 2017- 18.
 
What are the colours trending on the runways? How to wear the colours right in 2017 – 18? Follow these top 5 tips to:
 

Wear the colours right in 2017 -18:

1. Sparkle in gemstone hues:

Reveal your power woman persona, dressed in electric lapis lazuli blue. Ruffle up your lapis blue dress a la Gucci or rev up your corporate avatar with lapis shirt dresses. Deidaa’s cobalt blue evening dress is an instant fashion fix. Free size and lightweight, this dress can be a life saver when a formal occasion sneaks up on you.
 

2. Be the scarlet woman:

Paint the town red in the shade that is a median between red and orange. Are you too faint hearted to wear this much flamboyance in a dress, wear it in a red pashmina scarf. A red pashmina scarf is a perfect antidote to drab winter mornings.
 

3. Go green:

Greenery in all shades is is the flavour of the season. Borrow from nature. Join the kale festival and celebrate health and well-being.
 

4. Join the 50 shades of  pink club:

The entire gamut of pink from Dagwood to Yarrow is reliving the ‘legally blonde’ dream. No wonder Deidaa’s fuchsia designer silk scarf is enjoying an unprecedented run of success.
 

5. Dare to shimmer:

Embrace metallics but be discreet. Shiny clothes can make you look bigger than you are. Wear shimmer in accessories. A chain mail clutch bag can be an answer to your metallic prayers without adding to your silhouette. Deidaa’s beaded  clutch bags come with metallic side slings that give you the hands-free option.
 
Adapt the colour forecast for 2017-18 to suit your preference and style. Need a helping hand? SOS Deidaa on info@deidaa.com.au or drop an offline message. A member of Deidaateam will come to your rescue.
 
Post comments on deidaablog or at http://www.facebook.com/deidaafashiononline.  #regram @deidaafashiononline, tag #deidaafashionline. Each post or comment earns a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on Instagram @deidaafashiononline.
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Travel tip – how I survived a trans – hemisphere flight

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Petrified! That’s what I was, faced with a 15-hour trans-hemisphere flight from Melbourne to LA! How did I finally manage to take off on a chilly winter morning and make a smooth landing on a sizzling LAX runway? I followed travel tip 1 – 5.
 

Travel tip – STACK UP THE LAYERS:

 For this long haul flight, I paired stretchy stovepipe pants with a crisp cotton top. A leopard print trench coat camouflaged the cotton top – an anomaly in Melbourne winter. After all, camouflage is the original function of leopard prints, isn’t it? When I reach LAX, a leopard print fringed cotton scarf replaced the leopard print trench coat. The leopard print scarf added an edge to a basic trouser-top outfit.

 Travel Tip – Go with the flow:

 
On board a flight, I abandon structured blazers in favour of flowing kaftans. Kaftans are lightweight and fuss – free. They travel well and are very comfortable on long – haul flights. Striped or digitally printed kaftans can be dressed up and down. These tunics work well across cultures and climates.
 

Travel Tip – Wrap up:

I cannot sing enough praise of my burgundy pashmina scarf I carried on my long haul flight. It kept me warm at Melbourne airport. On the flight, it doubled up as a throw and kept in – flight chill at bay.
 

Ease the crease:

Very often, I have to walk straight into a meeting from the airport. Crease free and lightweight tunics keep me from looking like a scarecrow and preserve my board room persona.
 

Be ready for the paparazzi:

On every trip, a couple of formal events seem to sneak up on me. In anticipation of this, I pack a couple of silk dresses, in vibrant colours like cobalt blue,  that roll up into nothing. Combined with a statement clutch bag, these dresses ensure I am ready for the red carpet.
Do you have travel tips of your own? Post comments and suggestions on deidaablog or at http://www.facebook.com/deidaafashiononline, #regram @deidaafashiononline, tag #deidaafashionline. Each post, comment or regram is rewarded with a #coupon code for 10% discount across all products at deidaashop. Follow Deidaa at http://www.facebook.com/deidaafashiononline or on instagram @deidaafashiononline.
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